Korean capital city, Seoul, is located in the Midwest of the Korean peninsula. It has been an area of strategic importance since prehistoric times, particularly in the realms of politics, economics, society and culture. Seoul hosted the Summer Olympic Games in 1988 and the FIFA World Cup in 2002. Seoul has overcome many adversities and, with such tenacity, risen from the ashes of the Korean War to become a leading global city.

Korean capital city Seoul is home to more than 10 million inhabitants from all over the country and around the world, living and working in modern skyscrapers and moving rapidly through sophisticated infrastructure. At the same time, diverse forms of nature thrive and permeate throughout, while abundant cultural heritage assets coexist with modernity in this nation¡¯s capital of over 600 years. Essentially, Seoul is traditional yet modern, technological yet natural.

In the heart of Seoul stand royal palaces designated as UNESCO World Cultural Heritage and high-tech buildings occupied by global institutions. Asia¡¯s largest underground street shopping mall lies near the 15th century royal tombs. The vast subway system transports millions of passengers daily to their destination, as Hangang River, which bolstered the nation¡¯s miraculous economic development, flows calmly through the city.